Department stores partner up with top fashion designers for new spring products

Published by adviser, Author: Katie Ellis, Date: March 28, 2013

Now that the spring season has officially arrived, it’s time to start thinking about putting together a fabulous spring wardrobe. What better way to build a new wardrobe than to scoop up the latest designer duds for a fraction of the price?
This season, stores such as Target, JCPenney, and Kohl’s are bringing some of the industry’s most recognizable designers to a retail location near you.
Over the past few years, Target has had a host of designers including Missoni and Jason Wu sell capsule collections in their stores and online that have sold out in just minutes. Whenever the Missoni for Target line debuted in 2011, it was so popular that it crashed the retailer’s website.
This spring, Prabal Gurung is the latest designer to set up shop in Target stores nationwide. The man behind the brand has stated that his collection is inspired by love, and there’s no doubt you’ll be feeling the love whenever you lay eyes on this beautiful collection.
Each piece has a romantic feel, from the acid yellow skirts and sweaters to the bright floral print dresses and blazers. This season, be sure to pick up the peplum top in floral crush print for only $30 that features a flattering scoop neckline, and is lined with black trim that makes the delicate floral print stand out. Other eye-catching pieces from this collection include the acid yellow pleated skirt and black lace-up pumps for $30 and $40, respectively.
JCPenney is also getting in on the action with their partnership with Georgina Chapman, half of the design duo behind Marchesa. She is stepping out from behind the luxury brand that is known for dressing A-listers like Reese Witherspoon and Jennifer Lopez for the Oscars, and taking her designs to a department store near you.
Chapman is known for designing runway looks adorned with ruffles, sparkles, and tulle, and has decided to adapt her extravagant designs into ensembles more befitting a chic cocktail party. The clothes in her line, Pearl, range in price from $50-$250 which is a steal when compared to the prices of the looks from Marchesa’s ready-to-wear line.
If you don’t already have a little black dress in your closet, now is the perfect time to buy one, as the line features nearly a dozen options. One option is the taffeta bow dress that features a dramatic deep v-back and large bow that gives the dress that signature Marchesa touch for only $70.
Vera Wang is another high-end designer that has made her way into an affordable retail location. Kohl’s is the home of a variety of Wang’s products from her Simply Vera Vera Wang and Princess Vera Wang lines, including everything from makeup to clothing to bedding. Products from both of these lines can be found in Kohl’s year round, so if you like the items from her spring collections you’ll be able to purchase even more fashionable pieces this fall.
From the Simply Vera line, purchase the Chiffon Henley Set that is now on sale for only $27 in black and white, as this color combination is one of this season’s hottest trends. The lace shorts from the Princess Vera Wang line in Novelle Peach are perfect for spring with their sweet pastel hue and feminine touch from the lace overlay for only $22. Feel free to mix and match pieces from both of her lines to achieve a sophisticated, yet youthful look.
This spring you don’t have to spend a million dollars to look like a million dollars. With these collections now in stores, you can add a few quintessential designer pieces to your wardrobe in order to take it from drab to fab. There’s no doubt that the items from these capsule collections are pieces that you’ll be proud of for years to come.


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