Retailers go pink to support women during Breast Cancer Awareness Month

Published by adviser, Author: Katie Ellis - Campus Life Editor, Date: October 22, 2014

National Breast Cancer Awareness Month is once again upon the country as millions of people across the United States join together to honor the women who are fighting, have fought, or have lost their battle to the disease that affects so many lives each year.

Signs of support can be seen in a number of forms across the country with dozens of cities turning their major fountains pink, P.F. Chang’s painting many of their iconic horses outside of their restaurants pink, and the Erie Times-News printing a pale pink newspaper at the beginning of the month to recognize the cause. The fashion and beauty industries are also working to do their part to create products to capture consumers’ attention, and donating the proceeds from the sale of these products to charities committed to finding a cure for the disease.

Alex and Ani is just one of the brands that has committed to raising funds and awareness for breast cancer research this October, with the creation of their Arms of Strength Charm Bangle. With the brand’s popularity on the rise in recent months, it seems fitting that they would use their growing platform to support the Gloria Gemma Breast Cancer Resource Foundation, a charity centered in Rhode Island that works to educate people on the disease, and help better the lives of the women who are affected by it.

The bangle is a spin on their Starfish Charm Bangle, as it has a pink center stone instead of one that is gold or silver to match the metal it was made from. It retails for $28, and throughout October, 20 percent of the proceeds from its sale up to $10,000 will be donated to the Gloria Gemma Breast Cancer Resource Foundation.

Cosmetics companies are at the forefront of this year’s fundraising efforts, with Eos joining the fight with their affordable 3-pack of products that any fan of the brand will love. Eos has gained a cult-like following in the last few years because of their unconventional lip balm flavors from honeysuckle honeydew to blueberry acai.

The brand has expanded their product line to include everything from the original Smooth Spheres to lotion to shaving cream. The Limited-Edition Breast Cancer Awareness Collection Lip Balm & Hand Lotion 3-Pack includes the Pomegranate Raspberry Smooth Sphere, Berry Blossom hand lotion, and Strawberry Smooth Stick all for just $7.99, with a portion of the proceeds from the sale of this collection going to benefit research.

Clinique is showing their support for breast cancer awareness this October with their Pink with a Purpose Long Last Lipstick. This magenta shade of pink comes in a sleek silver tube, and with an accompanying bright pink cosmetics case, all for just $16. The cosmetics giant plans on donating $3 from the sale of each tube to the Breast Cancer Research Foundation.

Bobbi Brown cosmetics is also advertising a sale on lip gloss in honor of breast cancer awareness month, with their limited-edition Pretty Pink Ribbon Lip Gloss Collection. Four of Brown’s favorite glosses including Pretty Pink, Pink Tulle, Soiree Pink, and Bright Lilac are included in the set that retails for $60.

Normally one of Brown’s famous glosses retails for $25, which makes this limited-edition set a steal for a total of $40 in savings. For each set sold, $12 will be donated to the Breast Cancer Research Foundation throughout the month of October.

The Loft has once again created a set of jewelry aimed at raising funds to find a cure, and this year they have partnered with Holst + Lee to create the limited-edition collection. For $39.50, shoppers can get their hands on a pair of tiered earrings featuring shades of gray gemstones set in gold with a bright pink stone at the bottom to give them a pop of color.

The matching necklace features a similar color scheme with double gold and red strand necklaces and a series of opaque gray gemstones accented with the same bright pink stone on featured on the earrings. This statement necklace retails for $69.50, and 70 percent of the proceeds from both items go to the Breast Cancer Research Foundation.

This year alone, 232,670 women will be diagnosed with new cases of invasive breast cancer, according to statistics from Susan G. Komen. With statistics like this, it’s important to continue raising funds and awareness for the disease that affects the lives of so many women and their families every year. Whether you make a donation or buy one of the products that donate money to a cause, now is the perfect time to get involved in the fight to end cancer.


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