Pink is the new orange for fall

Published by adviser, Author: Katie Ellis, Date: October 17, 2013

Looking around the average classroom, in the cafeteria and at work, it’s easy to spot at least eight women. Shockingly enough, at least one of these women will be diagnosed with breast cancer in her lifetime, according to, a nonprofit organization focusing on early detection of breast cancer in young women and supporting high risk individuals.

With October being National Breast Cancer Awareness Month, now is the time to become proactive and join the fight to end the disease that affects millions of women across the globe.  There are thousands of products available to purchase with a portion of the sales going to support the organizations committed to finding a cure.

Founded in 2007 by Lindsay Avner, Bright Pink is one of the country’s premiere organizations that seeks to educate women about their chances of being diagnosed based on family history, how to check for breast abnormalities, and raise funds through charity events across the country.  They have partnered with a number of retailers to donate money from the sale of their products to sponsor many of Bright Pink’s events.

The charity also sells shirts, sweatshirts, and baby clothes emblazoned with their logo, “Be brilliant, be bold, be Bright Pink”, and a more humorous saying, “on Wednesdays we wear pink”.  From their website,, you can buy their official black tank top with original logo for just $20.  If you want to get your hands on an item with the “Mean Girls” quote, visit to find a sweater for just $22 that fits in perfectly with the infamous dress code.

Aerie is one of the brands that are joining with Bright Pink to fight cancer this October with the creation of the limited edition Bright Pink Bridget bra that retails for $29.95.  In the brand’s signature hue, this push-up bra comes in sizes AA-DD to accommodate a wide range of sizes.  Sold in-stores and online, all proceeds from the sale of this bra goes to support the charity that inspired it.

The NFL is a big proponent of breast cancer research, and has officially licensed apparel for sale that benefits A Crucial Catch, an element of the American Cancer Society.  Whether you’re a fan of the Steelers or another team in the league, there is a wide variety of products available for purchase for both men and women from hats to rain boots.

For just $36.95, you can get your hands on the Tri-Blend V-neck T-shirt in pink that has your favorite team’s name and logo on it, with all proceeds going to benefit the NFL’s charity.  If you’d rather have something to show your commitment to end breast cancer and your team throughout the year, choose the Silver Laser Tag license plate for $34.95.  They’re also auctioning off items worn by players like signed helmets and footballs, with 100% of the proceeds going to the American Cancer Society.

Before you splurge on new workout gear at the mall or your favorite sporting goods store, check out Adidas’ latest apparel line, All Fight.  The line features pieces in coordinating shades of black, grey, and pink and range in price from $25 to $60.

With 10 percent of the proceeds going to the National Breast Cancer Foundation, the Aktiv Pink Ribbon Tights retail for $55, and are made for running around the gym or across campus.  A small breast cancer ribbon stands out against the black background of the pants, and marks your support for the fight to end cancer.  The pink and grey Aktiv long-sleeve tee features a hood that will keep you dry for the days when you want to run in the rain or simply when you’re walking to class, for just $45.

Whether you buy a t-shirt to support the cause, or make a donation to your favorite charity in support of the fight to end breast cancer this month, it’s important to remember that every dollar counts.  When one in eight women are diagnosed in their lifetime, it’s vital that we do everything we can to put an end to breast cancer.


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