Becoming the face of an international beauty brand is an honor reserved for women who are trendsetters, tastemakers, and of course, genetically gifted. Among the latest group of fresh faced stars to be thrust into the spotlight as the faces of iconic brands are Lupita Nyong’o, Bella Thorne, and Blake Lively. Each of these women symbolizes a different age group, ethnicity, and fan base, all of which is important in representing today’s modern woman.
A newcomer to the fashion and beauty scene, Lupita Nyong’o has been making waves ever since she arrived at the Golden Globes dressed in a red caped gown by Ralph Lauren. With the help of her glam squad, made up of stylist Micaela Erlanger and makeup artist Nick Barose, she made every best dressed list throughout awards season.
As predicted on the Oscars red carpet, it was only a matter of time before she was given a cosmetics contract, thanks to her impeccable beauty choices, done in collaboration with Barose. Never afraid to take risks, she acts as a chameleon as she transforms into the character her makeup artist wants her to play.
Before landing the role of Lancôme spokeswoman, she favored products from Chanel and Dior to create her looks, with products from each of these brands selling out within hours of being identified. She joins the likes of Julia Roberts, Emma Watson, and Lily Collins in her role as an ambassador. Her first campaign drops this summer, and there’s no doubt that beauty fanatics will be lining up to get their hands on Nyong’o-approved products.
Teen queen Bella Thorne is just the latest starlet to score the role of Neutrogena Brand Ambassador. After taking over young Hollywood because of her role on Disney’s “Shake It Up,” she is now focusing on making feature films and working as a spokesmodel for Candie’s.
Next month, Thorne will hit the big-screen with Drew Barrymore and Adam Sandler for the comedy, “Blended,” about two families on a wild vacation to South Africa. With three movies on the horizon, including thrillers “Home Invasion” and “Big Sky,” moviegoers will be seeing a lot more of Thorne as they head to the theater.
As a Candie’s girl, she fronts a line of clothing that her young fan base can afford and will want to wear. This season’s campaign is inspired by feminine dresses, flirty separates, and the color pink.
For Neutrogena, she will be endorsing their Pink Grapefruit Oil-Free Acne Wash, one of the company’s hottest products. Thorne has learned the importance of a proper skincare routine in the short time that she has been a part of the brand, and is now on a mission to help girls feel confident in their appearance. Look for her fresh face in her first set of Neutrogena ads on television now.
The fashion world has been enamored with Blake Lively ever since she stepped on screen as Serena van der Woodsen in 2007. In just a short amount of time, she has truly become a fashion icon, a feat that was remarkably accomplished without the help of a stylist. Every ensemble that she wears on a red carpet has been hand-picked by her, which is a true rarity in Hollywood.
As her fashion conscious alter-ego on “Gossip Girl,” she was decked out in designer clothes from the likes of Chanel and Vera Wang, but her most notable asset was her hair. L’Oreal Paris decided to capitalize on her trademark mane, which has become nearly as iconic as “the Rachel,” whenever they named her as the brand’s newest ambassador.
Her first campaign for the beauty giant is fittingly for a line of products in the Advanced Haircare family, called Volume Filler, which aims to add thickness to fine hair. In the future, there’s no doubt she’ll be starring in ads for L’Oreal’s much-loved makeup.
Nyong’o, Thorne, and Lively all have hot careers that make them smart choices for three of the world’s favorite cosmetic giants. These women will surely be setting beauty trends during their time as spokeswomen, and will pave the way for girls to embrace the skin they’re in.