Summer is a welcome reprieve for college students recuperating from their heavy workloads, but it’s also a great time for them to develop their passion projects. The only thing better than doing the thing you love is the ability to make money off it. In order to sell your product, however, you first need to get it noticed. In that regard, we have you covered. Keep reading for our top tips on how to market your side hustle.
1. Decide Where to Sell From
First, you’ll want to decide on your selling platform. You can keep it local and sell to friends and family using Facebook, but if you have the time and resources, you may want to expand your scope. Popular platforms for entrepreneurs include sites such as Etsy, Zazzle, and Redbubble. Decide which one best fits the product you’re selling and set up a page that’s attractive to visitors.
2. Develop a Social Media Strategy
Social media is extremely important when it comes to getting your name out there, and learning how to use it correctly can go a long way in determining the success of your business. Read up on ways to use popular sites such as Instagram and Twitter to grab the attention of consumers.
3. Host Giveaways
Once you have followers, you want to retain them and even have them help you bring in others. Selling high-quality products is a no-brainer, but you’ll need as many people as possible to notice them. One way to do this is by hosting giveaways through your social media accounts. Encourage viewers to both follow your account and tag a friend in order to enter the giveaway, and set the giveaway date for a few later to hold your followers’ interest.
4. Get People to Link Your Product
Having other sites link back to your account can generate traffic from the people who click the link as well as create a higher domain authority through Google. See if friends will share your shop through blog posts and articles, but be careful not to spam your link in any comments sections.
5. Utilize YouTube
Use YouTube to your advantage by posting content that relates to what you sell. By finding your niche and strategically using tags, you can get people to notice you through quality videos. Create content that will work organically, such as tutorials.
6. Use Word of Mouth
At the end of the day, one of the most successful marketing strategies out there is word of mouth. People you know are the best authorities; if your close friends or family members recommend something, you’re more likely to try it. Keeping happy customers will, over time, increase your side hustle’s success.