For an artist to be successful, especially in the early stages of their career, they need to consistently release music. If they end up failing to do so, then they will most likely lose some of the buzz that they had around them from when they were starting to gain some traction.
The next three artists are ones that have fallen victim to the previous explanation. In the current climate of rap music, for the artist’s sake I believe that this summer at the latest, is when they should release music.
Yung Bans, an Atlanta, GA native, is most known for his lethargic cadence on his early music. He is also known as being a part of the “2016-2017 SoundCloud Wave” of artists.
Luckily enough, he capitalized on his exponential growth with the release of his song “Lonely” featuring Lil Skies, which was a smash hit on the Lyrical Lemonade YouTube Channel.
Yung Bans was consistently releasing a project every year up until his 2019 album, “MISUNDERSTOOD.” According to the DJ Akademics, the album failed to sell 10,000 copies the first week, with features from all kinds of artists like Future, Lil Durk, Lil Tjay, and YNW Melly to name a few.
Since his 2019 release, the rapper has only released one single titled “Freak Show” which features a fellow Atlanta artist in Mulatto. By the end of July this year, it will be two years since the artist has released an album. His fans are begging for him to drop, and all they can assume is that he is working on it.
D Savage, another Atlanta, GA native, was one of the smaller artists in the previously mentioned “SoundCloud Wave” but has released “classics” on the platform with his songs, “Ridin,” “I Know” and his mixtape “D Phoenix.”
The artist had connections to the likes of Playboi Carti, another Atlanta rapper that is now mainstream, Ian Conner, a prominent fashion influencer within streetwear, and A$AP Bari, the creator of VLONE.
D Savage has also been very scarce in his release of music. Just like Yung Bans, the end of July will be his latest project’s, “Trust No One,” second birthday. In my opinion, the album is all around good, and seemed like D Savage was becoming more comfortable with the sound he was creating.
As of now, we have received two singles in “How Does It Feel” and “IDC” featuring Trippie Redd. Unfortunately for D Savage, the tracks were leaked before the actual release, so his fans failed to receive anything new. His fanbase is left restless for a new release, and some are even giving up on the rapper.
Ski Mask the Slump God
Ski Mask the Slump God is known for his lyrical, fast-paced flow. He was considered one of the kings of the SoundCloud era with the likes of Xxxtentacion, Smokepurpp, Lil Pump and more.
The artist’s latest project release is his timeless album, “Stokely.” Fortunately for Ski Mask, the album has done phenomenally well, with three songs having at least 150 million plays. But he released this project all the way back in 2018. Since then, the fans have been given two singles: “Carbonated Water” and “Burn The Hoods.”
Ski Mask is an artist that a lot of people have grown to love. With that love comes empathy, because since his album, he has lost the lives of two of his good friends and fellow rappers Xxxtentacion and Juice WRLD.
Now that he has mourned, he has announced that he wants to release three projects in 2021 alone. On April 16th, the rapper simply tweeted “Next Month.” So, fans can now expect something, most likely a single, from the rapper.