Celebrity fashion lines take industry by storm

Katie Ellis, ROCK'n Fashion
September 26, 2013

It is a rarity that celebrities are anything less than double or triple threats, thanks to their enviable resume of talents, and today, designer is just the latest job that can be added to their list of skills.

Stars like Giuliana Rancic,Rob Kardashian,and Rihanna are using their celebrity to venture into the world of fashion by creating products that appeal to their fan bases.  Unsurprisingly, their creations have enjoyed widespread popularity and pop culture success.

Giuliana Rancic has been a pop culture figure ever since she began reporting for E! News and has remained in the spotlight thanks to her and her husband’s popular reality show, “Giuliana & Bill.” The TV host has penned two books and done extensive charity work through Bright Pink and Fab-U-Wish over the past several years and is now a successful designer.

She is now the face of G by Giuliana Rancic, a line of clothes sold exclusively through HSN, a place that she affectionately calls,“Disneyland for fashionistas.”  Her affordable line includes everything from dresses to jackets and can be purchased in installments, true to HSN fashion.

Unlike other stars that represent clothing brands, Rancic actually wears her designs whether she’s on E! News or simply spending time with her family.  This season, her collection features skirts in rich jewel tones, bold cheetah print blouses, and leather jackets.

Growing up in a family with such fashionable sisters has certainly paid off for Rob Kardashian, as he is now the owner of his own sock line, Arthur George.  His line gets its distinguished name from a combination of both his and his late father’s middle names.

Recently, he enlisted his youngest sisters Kendall and Kylie Jenner to model his socks for the latest advertising campaign for his company.  A little known fact about Arthur George is that for every pair of socks sold, a pair is given away to someone in need.  Kardashian’s line has items for both men and women that feature bright colors, patterns, and sayings that range in price from $12-$38.

His latest business venture involves a partnership with Scott Disick on a men’s line for the Kardashian Kollection that is sold in Sears stores.

International singing sensation Rihanna is just the latest high-profile celebrity that has decided to venture into the world of fashion to create a collection that emulates her highly-coveted wardrobe.  She already has a presence in the beauty world because of her best-selling fragrances and a new makeup line sold through MAC Cosmetics.

Rihanna and her stylist Adam Selman partnered with British brand River Island to create a sporty chic collection for fall that features camouflage print sweaters, denim jackets, leather pants, and a number of accessories.

As of late, Rihanna has been wearing her clothing nonstop, whether she’s on her way to an event or partying with her celebrity friends.  Even her best friend, model Cara Delevingne, has been photographed wearing separates from the River Island collection while out clubbing in London.

The singer hasn’t been shy in promoting her clothing on social media either, as nearly every photo she has uploaded to Instagram in the past few weeks has shown her modeling pieces from her line.  Most notably she has been seen wearing her bralet tops and beanies emblazoned with her line’s “G4LIFE” logo.

In the age of multi-talented celebrities, it is no surprise that stars have begun to venture into the fashion world to achieve success in a new arena.  With fashion being such an evolving business, there is always room for people to express their creativity in colorful ways, something that Rancic, Kardashian, and Rihanna do best.  There’s no doubt that these fashion newbies will be enjoying their time in the fashion spotlight well into the future.

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