Lea Michele, Emma Stone among latest group of fashion endorsees

Published by adviser, Author: Katie Ellis, Date: February 7, 2013
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PHOTO COURTESY OF MCT CAMPUS

Celebrity fashion and cosmetic endorsements are commonplace features in magazines and on television today.  There isn’t a commercial break that goes by without seeing a celebrity advertising for a cosmetic brand or a page in a magazine that goes unturned without a star’s endorsement across it.

Being a part of a major brand can boost a star’s career, and open doors for future endorsement and product deals.  Some of today’s most popular campaigns feature megastars Taylor Swift, Lea Michele, and Emma Stone.

Taylor Swift is no stranger to representing a major brand, as her first endorsement deal was inked in 2007 when she became the face of l.e.i., a brand commonly found in Wal-Mart stores.  As her career began to flourish, Cover Girl took notice and named her the newest face of the iconic brand in 2011, during the height of publicity for her album, “Speak Now.”

Swift didn’t just become the newest Cover Girl, she was given the coveted honor of representing the brand’s “50 Years of Rocking Your Cover Girl” campaign.  She has been featured in ads for their Natureluxe Silk Foundation, Gloss Balm, and Clean Makeup, all of which can be found in drugstores.  Endorsing the iconic brand has also given her the opportunity to create her own shoe for Keds in addition to becoming their spokesperson, and the newest face of Diet Coke.

L’Oreal, the world’s largest cosmetics company, has had a long history of famous faces endorsing their products, including Beyoncé, Gwen Stefani, and Eva Longoria. The newest face of the legendary brand is none other than “Glee” star Lea Michele.

Like Swift, Michele isn’t a novice when it comes to being the face of some major brands.  Dove signed the triple threat to be its spokesperson in 2010, in 2011 she began endorsing the HP TouchPad, and she served as last year’s brand ambassador for Candie’s.  She can now be seen in a TV spot for the brand’s newest hair care line, Total Repair 5, which promises to repair one year of damage in just one use.

In early 2012, cosmetics giant Revlon began running ads featuring one of the hottest movie stars today, Emma Stone.  It’s no surprise that the brand would want to capitalize on her popularity, as she has consistently been putting out hit films since 2007.

The star can be seen in print and TV ads for some of their best-selling products including Revlon ColorBurst Lip Color and ColorStay nail polish.  In order to find out more about Emma and her role as a Revlon Ambassador, visit www.revlon.com to view behind-the-scenes footage.

As a former Cover Girl, Drew Barrymore knows what she’s talking about when it comes to makeup.  After signing her endorsement deal in 2007, she was featured in a number of ads for some of their best-selling products to date including their LashBlast Fusion Mascara and Lip Perfection Lipcolor.

Now Barrymore is the face of her very own line of cosmetics thanks to the success she enjoyed from her Cover Girl campaigns.  Exclusively sold at Wal-Mart stores, Flower is her latest business venture.  The brand’s tagline reads, “Love the Way You Look”, and with cosmetic products ranging in price from $5-$14, you’ll be able to create beautiful looks for a great price.

If the simple yet chic product packaging isn’t enough to sway you to try her products, their flower inspired names like “Eye of the Tiger Lily” will surely draw you in.

In the age of celebrity endorsements, there’s hardly a product on the market that doesn’t have the support of a major celebrity face.  Cosmetics brands aren’t the only ones featuring ads starring some of the brightest stars of today.  Material Girl employs Georgia May Jagger as its ambassador and as one of the faces of Dior, Charlize Theron advertises for their J’adore perfume.

Don’t hesitate trying a celebrity endorsed product, because chances are if they like a product, you will too.

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